Expert social Media & Community Strategist for aI and Tech.
(Is a nice way to say i’m chronically online)
Intro
"Just make us go viral!" Okay, deep breaths… Virality isn't luck, it's what happens when the quality meets culture.
So I build brand, voice, and community from scratch for AI and tech, usually before any of it exists.
My job is to find the audiences and meet them where they already are, whether that's a Reddit/X thread, a viral Instagram post, or the answer an LLM hands them right before they decide. Anyone can run a content calendar. My strength is the judgment underneath: knowing what to say, and why it makes someone care.
01
· Audience optimization · Editorial strategy
Rebuilt the notification strategy from the audience up, manually analyzing and building hundreds of audience segments into a playbook that lifted CTR 80% (3.6% to 6.4%).
Owned the trending search-queries program, turning real-time audience signals into suggested searches that hit 1.77M impressions, 118K clicks, and an 11.64% average CTR (top campaign 82%).
Drove BrandLink, a breakout creator pilot, working hand in hand with creators and their managers across 752 videos and six shows, with notification CTR averaging 5.37% (8.96% peak).
You've definitely scrolled past my work without knowing it.
02
Handshake
· Executive Content · Growth · Community
The voice behind the brand, and the launch.
Was the voice of Handshake across five platforms, growing the following 49% year over year at a sustained 10.7% engagement rate.
Managed founder-led content, writing, editing, and deciding what got posted from our C-Suite and making real-time framing calls during the Handshake AI launch.
Co-led the Handshake x Google Gemini "Ice Cream Social" campus activation, partnering with field marketing across 30 universities to turn campus events into 10,000 organic student posts.
Built a student-influencer network that turned into the real distribution engine, creator content pulled 3,000 to 5,000 views against roughly 300 for branded posts.
Turned live cultural moments into reach, with reactive posts and community replies regularly clearing 13,000 likes.
Does this make me a Gen Z expert? Not sure, but now I can tell when the saxophones are starting to get louder.
03
Consulting
· B2B & AI · Technical Audiences · Built from Zero
Built a SEO/ GEO optimized video strategy for Aimpoint Digital, growing a Snowflake coding tutorial from 140 to 47,000 YouTube views by speaking directly to engineers (they said it couldn’t be done), earning a partnership with Snowflake.
Launched CollectivIQ's social from zero: brand voice, channels, and founder-led content with the founder and collaborated with PR and external communications on content, making a technical AI product legible and credible on the platforms where buyers actually decide.
Created a community engagement strategy for SURO Capital, prioritizing GEO discovery utilizing Reddit as a leverage and working with our paid and PR team to increase reach and conversion.
Partnered with product, legal, and engineering at Verbit.ai to ship accessibility and ADA content so accurate and impactful that sales adopted it as their enablement material.
Never met a category or an audience I couldn’t learn or adapt to.
04
Previously:
Directed a documentary nominated at the American Documentary Festival 2020, wrote for AdWeek + Culture Trip, and produced viral videos at Yahoo and Clevver (25M+ views/month).
My CV
I’ve spent most of my career stopping you mid-scroll.
What you see here is a fraction of the work. If you want more decks, scripts, campaigns, and writing, just reach out!
But before we connect, I know this is the reason you came all the way here (resume).